Finnish brand Arela, run by Maija Arela and her daughters Anni and
Viivi, is a label committed to the design of contemporary classics – timeless
pieces that lend themselves to the creation of a sleek, fuss free
look.
Clean silhouettes and a neutral colour palette of monochrome,
navy, nudes and dusky pinks make for staple and elegant basics – pieces which
can be dressed either up or down, and that work perfectly paired with each
other.