Asciari's objective is to create a distinct and timeless style, based on
precise aesthetic and cultural standards. As in the archaic Sicilian origin of
the word, "to search, to gather, to
create a meeting", Asciari conveys its essential and pure demi-couture
aesthetics, unveiling itself through finest materials and a particular
attention to details.
A heritage of values deeply rooted in the founders: one brother and one
sister, Pietro and Federica and their mother Marta. Since always passionate
about fine fabrics and tailoring, they have eventually turned this creativity
drive concrete with Asciari. Federica, designer of the brand along with the
support of Marta, has the artistic direction while Pietro is involved with
marketing and external relations.
The creative work of Federica is inspired by suggestions and
aesthetic-chromatic inputs coming from the most diverse sources: the pattern of
a fabric, a book, a movie, a recipe, a journey, a piece of furniture, a fragrance,
a walk in the countryside. Such freedom in the creative process and in the
creation of the collections, not being related with a strictly fashion
background is therefore authentic.
It is not contaminated by stylistic dictates or current trends to be
observed and taken into account, as it does not follow the ephemeral. It is
rather a personal reworking and an absolutely coherent process over the time
based on certain fabrics, often deliberately in their most authentic and
primordial raw state, a color palette based on ad hoc created colors and a
wholly Italian tailoring manufactory in which the detail is present even where
not directly visible.
Link: Asciari