A designer best known for evening dresses
and bridalwear, Emilia Wickstead is casting off her feminine virtues in favour
of athletic garb. This year, the London Fashion
Week favourite has collaborated with Bodyism – a high-end health and fitness
brand – to create a 13-piece range of activewear that includes leggings, sports
bras, jackets, hoodies, jumpers, jumpsuits and even a yoga mat.
And while Bodyism founder
James Duigan tackled the technical side of things, the style is where
Wickstead’s name as a designer really comes into play. Aside from being functional, the collection
gives sporty pieces a feminine edge, with her trademark florals and a colour
scheme of dusty pink and royal blue.
What’s more, each and every
piece is inspired by and named after an A-list friend of the brand, such
as Sienna Miller, Karolina Kurkova and Liv Tyler, while American fashion
model Arizona Muse fronts the campaign.
“Fun and exciting yet
unexpected, this collection is inspired by the strong feminine personalities
that embody the Emilia Wickstead and Bodyism brands,” the designer said.
“With a strong heritage for female
empowerment, Bodyism was the natural and obvious choice for my first activewear
line.”
The
entire range is available from 12 March at Bodyism.com and a
number of retailers such as Net-a-Porter, Selfridges and Harrods.