Fashion Designer Emilia Wickstead Launches First Activewear Collection
A designer best known for evening dresses and bridalwear, Emilia Wickstead is casting off her feminine virtues in favour of athletic garb. This year, the London Fashion Week favourite has collaborated with Bodyism – a high-end health and fitness brand – to create a 13-piece range of activewear that includes leggings, sports bras, jackets, hoodies, jumpers, jumpsuits and even a yoga mat.
And while Bodyism founder James Duigan tackled the technical side of things, the style is where Wickstead’s name as a designer really comes into play. Aside from being functional, the collection gives sporty pieces a feminine edge, with her trademark florals and a colour scheme of dusty pink and royal blue.
“With a strong heritage for female empowerment, Bodyism was the natural and obvious choice for my first activewear line.”