Big Data Predicted Fashion Trends Spoils E-Commerce Giant Globalegrow's Customers
SHENZHEN, China -- Globalegrow, the leading cross-border e-commerce enterprise, unveiled a capsule collection of stripes this month, which achieved a sales growth of more than 35%. They believed that the popularity of stripe elements must continue to grow in the spring/summer season 2017.
The collection of strips is featured with a complete line of items, including tops, dresses and bodysuits. After the New York Fashion Week opened on early February, the data analysts from Globalegrow noticed a sharp increase by 40% of the search volume of the keyword 'stripes' compared with January. While professional stylists also reported that the striped items would be a thing in the coming season.
"We combine the fashion with statistics to get the magic going", said Benjamin Zhao, Head of Product Line Marketing Department of Globalegrow, "It is so interesting to see how our internal search results correspond with the current micro fashion moments."
In Globalegrow, there is a research and development team with more than 15 experts, including top stylists, data scientists and professional buyers. Those top stylists who once worked as ex-Zara studio designers joined with rich industry experience to help fully predict the fashion trend. Meanwhile, the data scientists in Globalegrow keep track of the fashion trend and customer preference by using the most advanced tool in the industry, such as Google Analytics, Google AdWords and self-developed analytical systems.
With the help of stylists, data scientists and buyers work closely to optimize every single step of the journey, Globalegrow launched the fabulous collection of stripes shortly with big success. According to the 2016 annual merchandising report, striped items are among the bestsellers with an average daily sales volume of 150. The new collection of stripes on Zaful can be found at http://www.zaful.com/promotion-striped-fashion-special-359.html
Furthermore, Globalegrow continues to renew more design by adding some twist to make major waves. In this case, it adds the stripes with floral printing to offer a graphic touch to the timeless and classic staples. The new products are already online http://www.zaful.com/promotion-floral-print-special-292.html
Globalegrow is a cross-border e-commerce enterprise founded in 2007 in Shenzhen, China. Globalegrow dedicates itself to promote technology usage in fashion industry while focusing on fashion-oriented female customers. It operates overseas with different fashion sites, including RoseGal, SammyDress and Zaful.