Finnish brand Arela, run by Maija Arela and her daughters Anni and
Viivi, is a label committed to the design of contemporary classics – timeless
pieces that lend themselves to the creation of a sleek, fuss free
look.
Clean silhouettes and a neutral colour palette of monochrome,
navy, nudes and dusky pinks make for staple and elegant basics – pieces which
can be dressed either up or down, and that work perfectly paired with each
other.
The brand's focus is cashmere and merino knitwear and luxury
cotton pieces designed to flatter any body type, alongside a range of
accessories. The brand has been featured across publications such as The New
York Times, Attitude and Stylist Magazine.
For Autumn Winter 18 the brand
has paid special attention to interesting colour combinations, and have
more versatility because of more bottoms but they are still staying true to
their original aesthetic of minimalist shapes, considered details and finishes,
best quality cashmere & merino, designed usability in mind and to flatter
every body shape.
Materials are of the highest
quality, whilst considered pared back colours and functionality are the
defining elements of the brand. Innovative yet timeless, pieces are
cohesive and wearable – stylish everyday basics with a twist, comprising
jumpers, loose fitting t-shirts, culottes and dresses.
