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Fashion Designer - AETER



AETER: Timeless Elegance Reimagined Through Ethical Leather Craftsmanship

AETER is an emerging luxury brand born in Taiwan, founded by visionary designers Chuan Lu and Yi-Lunh Hsu. Inspired by a desire to fuse minimalist aesthetics with meticulous craftsmanship, AETER creates handcrafted leather bags and accessories that redefine modern elegance.

Their brand name, AETER, originates from the Latin word aeternus, meaning eternal. This concept of timelessness is the cornerstone of their design philosophy. For them, eternity is not just about longevity—it is about achieving balance. Balance between form and function, structure and fluidity, tradition and innovation. This ethos inspired their latest collection, “Equilibrium,” which captures the harmony between geometric design and artisanal technique.


Where Industrial Design Meets Traditional Leather Craft

At AETER, their roots lie in industrial design, which deeply influences their approach to fashion. They seamlessly merge modern design methodologies with the rich heritage of traditional leatherworking. This blend allows them to challenge conventional forms and reinterpret them with sleek silhouettes, bold geometry, and minimalist elegance.

Each piece in their collection is a testament to their passion for modernist design, infused with subtle contrasts—understated yet impactful, structured yet organic. AETER designs are created for those who appreciate objects with meaning, precision, and purpose.


Ethical Leather, Sustainable Luxury

Their commitment to sustainability is not an afterthought—it is embedded in every stage of their process. AETER proudly uses ethically sourced leather obtained as a co-product of the food industry, wildlife population control programs, or from free-range animals that pass away naturally. They never use leather from factory-farmed animals.

To ensure the health of both the planet and their customers, their materials are processed with non-toxic, environmentally friendly dyes. Their collections are 100% free of AZO dyes and phthalates, substances commonly found in mass-produced fashion that are harmful to both humans and the environment.


Handcrafted to Minimize Waste

Every AETER bag is individually handmade by skilled artisans, allowing them to carefully control quality, minimize waste, and reduce overproduction. This slow fashion approach not only reduces their ecological footprint but also ensures each product is crafted with the utmost attention to detail.

Their commitment to sustainability extends throughout the entire production chain, from material sourcing and design to packaging and logistics. They view fashion as a medium for lasting expression—not fleeting trends.


Redefining Luxury: Conscious, Contemporary, and Crafted to Last

In a world saturated with fast fashion and disposable design, AETER stands apart as a brand dedicated to sustainable luxury and conscious craftsmanship. They cater to those who seek more than just style—they seek meaning, intention, and responsibility in the items they wear.

Whether you're discovering our structured leather totes, minimalist crossbody bags, or versatile clutches, you'll find a commitment to clarity, structure, and ethical integrity in every stitch.


Discover the Future of Ethical Fashion with AETER

AETER is more than a brand—it's a movement towards a more mindful, balanced approach to design and consumption. Explore their collections to experience the beauty of modern minimalism, the richness of ethical craftsmanship, and the promise of timeless design.




Link: AETER