A.W.A.K.E. was founded in 2012 by
Natalia Alaverdian. Natalia's unique eye for fashion has developed through a
multi-disciplinary career encompassing styling, art direction and photography.
Natalia's goal with A.W.A.K.E., an acronym for All Wonderful Adventures Kindle
Enthusiasm, is to propose a personal and distinct voice through clothing that
balance conceptual, storytelling aspirations with commercial viability.