A.W.A.K.E. was founded in 2012 by
Natalia Alaverdian. Natalia's unique eye for fashion has developed through a
multi-disciplinary career encompassing styling, art direction and photography.
Natalia's goal with A.W.A.K.E., an acronym for All Wonderful Adventures Kindle
Enthusiasm, is to propose a personal and distinct voice through clothing that
balance conceptual, storytelling aspirations with commercial viability.
Keynote
designs are Natalia's take on classic shirting, tailored coats, and dresses,
each with an idiosyncratic quality underlined by a succession of very specific
inspirational references of animals and characters from history, art and film.
The major reference point and inspiration for all of the collections so far
have been deviated from the Japanese art and culture.
Link: A.W.A.K.E.