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Pop art sensation Boyarde is taking up residency at Selfridges Oxford Street, London, with an exclusive personalisation bar at Accessories on G during London Fashion Week.   

Available from 2–8pm on 16–17 September and 1–6pm on 18 September, the bar will offer hand-painted pop art personalisation of your newly purchased or pre-loved bags, with a menu of designs available exclusively at Selfridges, including a capsule collection inspired by our Shakespeare reFASHIONed campaign.

The space will also offer a collection of hand-painted leather bag charms featuring the brand's signature pop art designs, which can be personalised with initials. Personalisation prices range £170-£270, and you can visit the Boyarde personalisation bar Accessories on G from 16–18 September to find out more.