Putting human connection and storytelling back at retail's centre, Lone Design Club (LDC) has partnered with Westfield London, to launch the LDC X Westfield London pop-up retail experience.
Designed to empower independent and sustainable designers to engage directly with a new audience, highlighting the exceptional talent of a new generation of artisans and makers pushing the boundaries of sustainability. Trailblazing new production methods and integrating technology into all areas of their business really paving the way for a greener future.
From 23 June to 7 July, you can visit the store and discover an array of the best ethical fashion, beauty, and lifestyle brand talent out there. With exclusive in-store pieces from one of the UK’s most exciting and daring designers, DylanJoel, who challenges and redefines the boundaries of both Womenswear and Menswear with contemporary androgynous garments.
The store will also be introducing a new range of sustainable accessories from Amadeus and Stephanie Grace Jewellery, along with one-off upcycled outerwear from the unique London-based brand Hoh Pabissi and much more.
This is a fashion event not to be missed. It's lovely to be able again to go back to normality and shop in store!!!
About LDC
Lone Design Club was founded in May 2018 as the result of emerging international fashion and lifestyle brands uniting with like-minded businesses in rising up, taking control and shaping the future of retail.
It started by creating short term concept stores appearing for 1-2 weeks at a time, first around London and then internationally, where designers are present in-store, giving you first-hand accounts of how the product are designed and made.
Experiences and events followed, allowing designers an intimate outlet to tell their story and the audience a chance to interact with topics ranging from sustainable fashion to individual empowerment and entrepreneurship.
Shortly after, LDC launched its online store, giving their community a new avenue to further relationships which is open 24 hours a day, every day. Both physical and digital platforms allow consumers to discover and shop from independent brands with traceable and mindful practices, selling exclusive and one of a kind items, incomparable to that on the high street.
The philosophy of LDC: To shop consciously, knowing the story behind every purchase.
