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Event - Chinese New Year On Regent Street


In honour of the Year of the Dog, an animal synonymous with luck and good fortune, London's Regent Street will be celebrating Chinese New Year with a nod to the ancient tradition of Wishing Trees.

Regent Street will become home to a beautiful Bonsai tree and traditional Chinese lanterns, brightening up the otherwise grey February days with bright and bold decorations from 16th – 18th February 2018. Located just off Regent Street on Glasshouse Street, the tree will be ornately adorned in homage to this age-old Chinese celebration.
This Wishing Tree will aim to offer a moment of spectacular beauty for visitors to the street, giving pause for reflection as we embark on a fresh new year. There will also be a host of offers and experiences available within retailers and restaurants across the length and breadth of the street, ensuring this new year visitors can participate in “Bainian 拜年” - the traditional gifting of friends and family.
Longchamp has teamed up with Tao Liang, aka ‘Mr. Bags’, one of China’s most influential fashion bloggers to create accessories in honour of the new year, whilst Michael Kors will be offering complimentary treats in their Regent Street store (no purchase necessary!) as well as an exclusive Lunar New Year collection. 
Italian luxury will also be available in spades courtesy of Furla who have designed a special Chinese New Year window and delightful red packets to offer to shoppers. Links of London have created a beautiful sterling silver and black ruthenium Chinese New Year Keepsakes Bulldog Charm. 
Whether you plan on treating yourself, or your loved ones, there will be enough for everyone to feel suitably spoiled on Regent Street this Chinese New Year.