Amazon Fashion opened its first pop-up shop in Europe on London's Baker street this week! For five exclusive days between 23 and 27 October 2018, Londoners were able to purchase a revolving edit of women’s and menswear pieces.
Autumn/Winter 2018 trends were the priority for the first two days, followed by fitness gear on the third, and street and party-wear on the final two days. Events included a Beauty Trends panel discussion hosted by Vogue magazine Beauty and Lifestyle director Jessica Diner, a yoga session with Deliciously Ella founder Ella Mills, and Pepe Jeans denim customisation were also peppered throughout the schedule, along with DJ and acoustic music sets.
