Back in July this year, H&M revealed its big, exciting news: its next exclusive designer
collaboration will be with ERDEM, the London-based label loved by celebrities
and insiders alike.
Erdem is the newest name to join a long line of successful previous collaborations from Alexander Wang to Versace, Kenzo to Isabel Marant.
Designer Erdem Moralioglu is one of fashion's most romantic
creators, whose exquisitely crafted pieces celebrate the power of beauty by
exploring historical references and personal narratives.
Famed for florals, romance, and needlecraft, the collection is full of party-pleasing dresses, intricate blouses and feminine silhouettes. His dresses are red
carpet favourites, worn by stars such as Emma Stone, Ruth Negga, Keira
Knightley and Nicole Kidman.