A Sai is a London-based designer. He is a graduate of Central Saint Martins, and credits his work to London's effortless
synthesis of fashion characters. Drawing not only from the array of quirky
aesthetics that run rife on the streets, his work explores the nuances of his
cultural heritage as a second-generation Londoner.
A summation of A Sai's
designs can be described as going against the grain – taking the familiar and
re-conceptualising it. A mash up of naughties and sportswear influence, fabrics
in vibrant hues are so zealously distressed he has coined this unique technique
as ‘interlocking embroidery'.
At the core of his designs, intricate textiles
and exhaustive details, mirrors the designer's appeal to disrupt familiar
visual codes. His technical dexterity isn't hard to spot – headhunted and
whisked away by Kanye West's Yeezy a year into his schooling, A Sai eventually
returned to London to lay the foundations for his eponymous label. Vehemently
subverting long-standing notions of luxury fashion, A Sai's designs are proudly
marked with the insignia of ‘anti-perfectionism'.
Link: ASAI