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The Scarfi Pop-Up - Westfield London

Ever wanted to try something on before buying online? Meshmerise and luxury scarf designer Emma J Shipley know the struggle. That is why this November, in collaboration with London College of Fashion's Innovation Agency, the two have created a unique app called Scarfi, which allows you to virtually ‘try on’ Emma’s beautiful scarves using smartphone technology. 

Using the Scarfi app, you can personalise your styling experience and ‘try before you buy’ from Emma’s AW16 Collection, plus one exclusive design from the SS17 ‘Sirens’ collection.

You can visit the Ground Floor of The Village at Westfield Shopping Centre in Shepherd's Bush, to experience an augmented fashion reality and dive into Emma J Shipley’s imaginative world. Plus, if you fancy winning a gorgeous luxury scarf and creative time with the designer herself, then you can simply take a snap using the Scarfi App on your phone or at the installation, share your photo to Instagram, and tag it with the hashtag #ScarfiEJS and @westfieldlondon for the chance to win!