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Event - The Magnum Pink and Black Party

On Sunday 31 May, join Magnum and Regent Street for a traffic-free day of exclusive offers, celebrity-curated experiences, DJs and catwalk shows; hosted by Magnum to celebrate the launch of their two new ice creams to suit the different sides of your personality – playful Pink Raspberry, and sophisticated Black Espresso. You will be able to shop the key looks for SS/15 from your favourite Regent Street stores whilst sampling the two luxurious new Magnum ice creams.

The party will celebrate the taste of summer with the new playful Pink Raspberry and refined Black Espresso flavours. Step inside the Magnum Emporium and choose to venture through to the Pink world to indulge your playful side or through the Black door to a world of sophisticated glamour. There will be performances by City Academy through out the traffic-free day with the party continuing in Regent Street’s shops, bars and restaurants with these exclusive offers:

·         Try the limited edition cocktail, Infinity & Beyond, from Gordon Ramsay’s Heddon Street Kitchen
·         At H&M, you can enjoy a free manicure when you spend £25, cool giveaways, jewellery workshop for kids, face painting, baloon modelling, monogramming stations and relax in their outdoor chill out zone 
·         Hunter will be showcasing their latest collection on their very own Hunter lawn 
·         Treat the kids at Hackett and receive a free scooter when you spend over £150 on the Kids Collection
·         The East India Company will be offering you the chance to sample their specially made 'Playful Pink' iced tea mocktail
·         At Ted's Grooming Room on Mortimer Street there will be complimentary cocktails from the Looking Glass Cocktail Club with every grooming treatment 
·         Enjoy live DJ sets, complimentary drinks and shop the SS/15 collection with 10% off at Karl Lagerfeld 
·         Austin Reed will be offering you an exclusive 20% discount on the day 
·         The newly relaunched Regent Street Cinema will be offering 2 for 1 tickets on film screenings
·         Recieve an exclusive 10% off at Banana RepublicAnthropologieArmani ExchangePenhaligon’s and Charles Tyrwhitt, Camper, Goat, Guess, Juicy Couture,Russel and Bromley, United Nude and Whittard of Chelsea 
·         At Oliver Sweeney spend £250 and you will be treated to 20% off
·         Sample exclusive Magnum themed cocktails and macaroons at the iconic Hotel CafĂ© Royal
·         Refuel at Piccolino in Heddon Street, Regent Street’s Food Quarter, and enjoy cocktails and 10% off bills over £100
·         From 1-4pm enjoy delicious hot food at Whole Foods Market in the Regent Street Quadrant 
·         Don't miss the Ted Baker Cart with exclusive free giveaways 
·         At FishWorks in Swallow Street, simply mention Magnum and you will receive 10% off your bill
·         For a spot of pampering head to the Kiehl’s Airstream to receive hand and arm massages along with samples of your favourite skincare products
·         At L'Occitane spend over £30 and recieve Provençal Favourites and 10% off 
·         Penhaligon's will be treating you to a travel atomiser with every purchase, you can also enjoy live music and express fragrance profiling
·         Tommy Hilfiger will be offering an exclusive 20% off everything from Thursday 28 May until Sunday 31 May
·         Learn the tricks of the trade with shoe polishing demonstrations at Church's
·         Indulge in some pampering with hand treatments and treats at Crabtree & Evelyn
·         Recieve a £5 voucher with every purchase at French Connection to use at Blow Bar 
·         At Gap, simply show the Magnum programme and receive 30% off their new collection 
·         Choose either a free pink or black tie when you spend over £90 at Hawes & Curtis
·         At Accessorize you could be in with the chance of winning a £200 Gift Card
·         Enjoy Alfresco dining at the Sofitel hotel
·         At the Saint Georges Hotel quote 'Shopping day with Magnum' to receive a 15% discount.