New Fashion Brand - Loroetu
Loroetu is a new brand established in Milan in 2010 which aims to create authentic and intentionally simple silver 925 jewels with a freshly refined design. Loroetu creations are expression of an artistic universe where the balanced linearity of shapes conveys universal messages – the latter often physically engraved on the former.
They are labelled gioielli ribelli -rebel jewels- because they have a voice and bear opinions of their own, often suggesting alternative thinking. They open up one’s imagination and emotional response by carrying statements of awareness which reacquaint humanity with universal values. The creative and the executive team is composed by Monica Pria -goldsmith / metal designer- and Sabrina Pria -creative and marketing manager.
In Italian the words “LORO e TU” literally, “THEY and YOU” stand for “You and the jewels”, a hint to the unique relationship between these precious creations and those who wear them, the statements carried by the objects and those who choose them by sharing the same philosophy
