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Dior’s New Kingdom of Colours at Selfridges’ Beauty Project

Experience Dior’s exclusive new Kingdom of Colours at Selfridges’ Beauty Project
Dior’s S/S 2014 ready-to-wear show was dedicated to colour. The fashion house’s artistry in beautifully manipulating colour was playfully brought to life through a collection of oversized badges.

Now you can experience the campaign first hand at Dior’s Kingdom of Colours event exclusively at Selfridges until 28 May. Part of Selfridges’ Beauty Project, the event invites you to explore new ranges and collections boasting revelations in colour.

Dior’s Kingdom of Colours giant badges will be displayed in the atrium until 21 May. Check them out there and via specially curated beauty collections on Dior beauty counters.

Kingdom of Colours Nail Art: Dior’s international nail designer, Anatole Rainey, has created series of exclusive nail art designs inspired by the badges. His team will be on the Dior counter throughout May. You’ll also be able to buy the one-off Nail Artistry Box, £46, containing sets of nail stencils and a print that pays tribute to the legendary superstitions of the Avenue Montaigne couturier, plus a pot of super gloss, chrome nail lacquer and a dinky pair of Dior tweezers.

For the first time ever, Dior will bring together its Worldwide Exclusive Nail Collection (yours for £444 – well, it is luxe) with shades never before seen in the UK.

Kingdom of Colours Make-Up: Jamie Coombes, Dior’s national make-up artist, has created a series of beauty looks using limited edition shades, and Dior’s make-up artists will also be recreating a Dior catwalk eye teamed with Swarovski crystals.