Fashion Designer - AETER

AETER: Timeless Elegance Reimagined Through Ethical Leather Craftsmanship

AETER is an emerging luxury brand born in Taiwan, founded by visionary designers Chuan Lu and Yi-Lunh Hsu. Inspired by a desire to fuse minimalist aesthetics with meticulous craftsmanship, AETER creates handcrafted leather bags and accessories that redefine modern elegance.

Their brand name, AETER, originates from the Latin word aeternus, meaning eternal. This concept of timelessness is the cornerstone of their design philosophy. For them, eternity is not just about longevity—it is about achieving balance. Balance between form and function, structure and fluidity, tradition and innovation. This ethos inspired their latest collection, “Equilibrium,” which captures the harmony between geometric design and artisanal technique.

Where Industrial Design Meets Traditional Leather Craft

At AETER, their roots lie in industrial design, which deeply influences their approach to fashion. They seamlessly merge modern design methodologies with the rich heritage of traditional leatherworking. This blend allows them to challenge conventional forms and reinterpret them with sleek silhouettes, bold geometry, and minimalist elegance.

Each piece in their collection is a testament to their passion for modernist design, infused with subtle contrasts—understated yet impactful, structured yet organic. AETER designs are created for those who appreciate objects with meaning, precision, and purpose.

Fashion Gem - Oliver Spencer

 

Oliver Spencer is a modern British lifestyle brand that blends the traditions of classic tailoring with the relaxed aesthetic of contemporary menswear. Founded in 2002 by designer Oliver Spencer, the brand was born out of a desire to create a new kind of clothing—one that bridges the gap between streetwear and traditional tailoring, offering smart, versatile pieces that suit the rhythm of modern life.

Before launching the Oliver Spencer label, Spencer made his mark with the success of Favourbrook, a distinguished formalwear brand known for its luxurious menswear and womenswear collections. With boutiques located on Pall Mall and in Piccadilly Arcade in London’s prestigious West End, Favourbrook quickly became a destination for discerning customers looking for beautifully crafted occasionwear.

Fashion Gem - DUMEBI

DUMEBI is a luxury Womenswear brand created by British Fashion Designer Barbara Biosah, specialising in handmade exotic Couture clothing, shoes and accessories.

Mixing inspirations from Africa and European Renaissance art, but with a British modern Twist & Parisian flair. Each creation is Handmade in-house in their Atelier in London, using the highest quality materials (including Crystals from Swarovski) and focusing on great attention to detail. From Red Carpet gowns, to evening wear and Bespoke Bridal Couture.

Fashion Designer - Chloe Baines

Chloe Baines is an eponymous fashion brand established in London and created by Coventry born fashion designer, Chloe Baines. Baines’ interest and career in luxury and experimental fashion began at Coventry University, where she completed an Art and Design foundation course. It was there that Chloe Baines began to make conceptual fashion films, using found materials to create looks that were featured in her work. 

Fashion Event - LDC x Westfield London Pop-Up Retail Experience

Putting human connection and storytelling back at retail's centre, Lone Design Club (LDC) has partnered with Westfield London, to launch the LDC X Westfield London pop-up retail experience.

Designed to empower independent and sustainable designers to engage directly with a new audience, highlighting the exceptional talent of a new generation of artisans and makers pushing the boundaries of sustainability. Trailblazing new production methods and integrating technology into all areas of their business really paving the way for a greener future.

Fashion Designer - Abigail Ajobi

 

Designer and Director of the name sake brand, Abigail Ajobi graduated in 2019 from UAL's London College of Fashion with previous study at Central Saint Martins. She later went on to establish the brand in 2020. Abigail Ajobi is luxury streetwear label with a mission to highlight uncomfortable issues through its print-based designs that contribute towards social awareness.

Fashion Designer - ASCIARI

Asciari's objective is to create a distinct and timeless style, based on precise aesthetic and cultural standards. As in the archaic Sicilian origin of the word, "to search, to gather, to create a meeting", Asciari conveys its essential and pure demi-couture aesthetics, unveiling itself through finest materials and a particular attention to details.

A heritage of values deeply rooted in the founders: one brother and one sister, Pietro and Federica and their mother Marta. Since always passionate about fine fabrics and tailoring, they have eventually turned this creativity drive concrete with Asciari. Federica, designer of the brand along with the support of Marta, has the artistic direction while Pietro is involved with marketing and external relations.

Fashion Gem - Bora Aksu

 

London based Turkish designer Bora Aksu received his first acclaim when he graduated from Central St Martin's MA in 2002. Hailed as ‘the star of the show' by The Daily Telegraph, The Guardian and The Independent, Bora's collection also attracted the eye of Domenico Dolce and Stefano Gabanna who purchased pieces to use as inspiration.

His debut off-schedule show took place at London Fashion Week in February 2003. A resounding success his debut was named ‘one of the top five shows' by The Guardian and subsequently led Aksu to receive the New Generation Award placing him on the official London Fashion Week schedule the very next season. In total, four consecutive New Generation Awards were given to Bora who remains on the official London Fashion Week schedule.

Fashion Designer - Eudon Choi

Born in Korea, Eudon Choi initially trained as a menswear designer in Seoul where he acquired an in-depth knowledge of tailoring techniques and a great eye for detail. He then moved to London, where he graduated from the Royal College of Art's MA in womenswear in 2006.

Taking inspiration from art, architecture and historical figures, Eudon effortlessly combines masculine tailoring with a feminine sensibility. Focusing particularly on menswear detailing, he extracts the essence and aesthetic beauty he uncovers and reworks it. He aims to create garments that adapt to an individual's personality and marry into their wardrobe, offering something unique, understated and intellectual.

Fashion Designer - Arela

Finnish brand Arela, run by Maija Arela and her daughters Anni and Viivi, is a label committed to the design of contemporary classics – timeless pieces that lend themselves to the creation of a sleek, fuss free look.  

Clean silhouettes and a neutral colour palette of monochrome, navy, nudes and dusky pinks make for staple and elegant basics – pieces which can be dressed either up or down, and that work perfectly paired with each other.  

British Fashion Gem - Amanda Wakeley

Amanda Wakeley is the iconic London-based luxury fashion label. Founded in 1990, the brand captures the essence of Amanda’s European lifestyle and is reflected in her aesthetic vision of clean lines, impeccable cut, fit and effortlessly sexy glamour. She is an established favourite of some of the most stylish women in the world, beginning with the late Diana, Princess of Wales and more recently seen on Amber Heard, Zoe Saldana, Katherine Heigl, Scarlett Johansson and the eternally chic Angelina Jolie. 

Fashion Designer - Vjera V

Vjera V is a soul stitched high-end Womenswear brand. Creative Director, Vjera Viliclik is Croatian born and London based. She trained at Ecole Lesage in Paris in haute couture embroidery, a concept that can clearly be seen throughout her collections. The embellished pieces are hand prepared in the London studio, with Swarovski crystals, pearls and beads.

Having launched the brand in 2016, Vjera V is a label that has gone from strength to strength with their girly designs having received coverage across the likes of publications such as ELLE France, Cosmopolitan UK, Stella magazine and Hello magazine to name a few.  The brand is now available in a number of Stockists including Wolf and Badger London and New York and some boutiques in Dubai.

Womenswear - We are Kindred

We are Kindred's story begins with two sisters and a single vision. Established in 2013 by siblings, best friends, and kindreds, Lizzie and Georgie Renkert, the Australian label is a celebration of sexy feminism. 

Drawing from over 30 years of collective experience in the fashion industry across magazine editing, design, buying and development, the sisters' deep respect for one another's individual aesthetic informs an offering of effortless modern luxury – with a touch of bohemia.

Fashion Gem - Wanbing Huang

Wanbing Huang is a London based womenswear fashion designer. She launched her eponymous label in October 2016 at emerging designers showcase platform Labelhood during Shanghai Fashion Week and soon gained traction from both the Chinese and international fashion audience.

Her 2017 Spring/Summer debut collection "Chaotic Order" was heavily influenced by the Belgian film director Oliver Smolders' short film "Seuls". She used horsetail hair, 3D embroidery, ancient weaving technique and innovative ring lacing to mimic the subtle emotional upheaval of a suffering autistic child. 

Fashion Gem - VOW London

Vow London brings a fierce edge to modern eyewear. Our design philosophy draws inspiration from vintage classics and encompasses colour trends, cutting-edge shapes, and a love for glitter acetates. 

All of our styles are handmade using high-quality acetates and hinges, scratch-resistant lenses, and include 100% UVA and UVB protection as standard. 

Fashion Gem - Aspinal of London

The quintessential English luxury lifestyle brand, Aspinal of London creates covetable contemporary classics for women and men. 

Their posh, polished and practical accessories collections include women’s and men’s bags, luggage, leather accessories and stationery. Aspinal is the go-to gift emporium for those in the know; service is second to none and almost everything can be monogrammed. 

Jewellery Designer - Alighieri

London-based, Rosh Mahtani studied French and Italian at Oxford University. Upon graduating in 2012, she was inspired to create modern heirlooms, born from the literature she had studied: Dante Alighieri’s “Divine Comedy,” in particular.

After graduating she spent two years interning at Harper’s Bazaar, luxury travel company Mr. & Mrs. Smith and working as a Visual Merchandiser at Avenue32.com; all the while, dreaming of her collection, and creating it by night. With no formal training and a vehement obsession with the idea of melancholy and imperfection, Alighieri was officially launched in 2014.

Fashion Gem - Alistair James

Alistair James is the eponymously named label of design duo Nicholas Alistair Walsh and David James Wise.

From their South London studio, the pair are focused on fable, whimsy and alluring textiles. Exploring an English sensibility, evoking characters in a balance of craft and consideration. Nicholas is a womenswear designer, born and raised in West Yorkshire. 

Fashion Gem - A.W.A.K.E.

A.W.A.K.E. was founded in 2012 by Natalia Alaverdian. Natalia's unique eye for fashion has developed through a multi-disciplinary career encompassing styling, art direction and photography. 

Natalia's goal with A.W.A.K.E., an acronym for All Wonderful Adventures Kindle Enthusiasm, is to propose a personal and distinct voice through clothing that balance conceptual, storytelling aspirations with commercial viability. 

Fashion Gem - Womens Shirt Collection - White and White

White is a palette and the shirt is timeless. Dedicated to daily elegance and superb cut, White and White designs to a set of ideals; navigating between on-point fashion silhouettes and effortless style, perfectionist standards and beautiful fabrics, a complete understanding of where practicality meets personality and a constant for every season and every wardrobe - always in the infinite spectrum of white. 

Even in today’s crowded fashion world, finding pieces which sync ideally with the way we’re all living is still a grown-up woman's holy grail.