Lazy Oaf has teamed up with Hello Kitty to bring the cutest looks for SS17. From skirts to pinafores, the two brands have joined forces to release a 16-piece exclusive collection, all featuring Hello Kitty’s adorable face.
Lazy Oaf founder, Gemma Shiel, is a huge fan
of Hello Kitty, so the collaboration was a no brainer for the brand, which is
hugely inspired by the Japanese popular culture.
The collection, which is extremely limited
edition (so make sure you are quick), includes dresses, tees, socks, pants,
bags and hoodies, and will be launching online and in store on 15 June 2017.
Lazy Oaf
Lazy Oaf is a London-based fashion label
designing bright bold clothing and accessories for men and women. Lazy Oaf was
founded by designer Gemma Shiel in 2001, and the brand started as a small run
of men's T-shirts which were hand-screen printed in Gemma's dads garage and
sold on a market stall in London's Spitalfields.
Since then, the brand
has steadily developed and Lazy Oaf's designs can now be found on its website,
in its independent Soho boutique in London, and in over 250 stores worldwide!
What started as a small T-shirt collection has now evolved into a complete
product range with knitwear, outerwear, shoes and stationery recently added to
the ever-expanding Lazy Oaf line.
Lazy Oaf collections
are notoriously colourful, cartoon-focussed and always with an element of
weirdness. Lazy Oaf's design philosophy is not trend-driven, but focused on its
unique directional vision referencing street wear and youth nostalgia. Lazy Oaf
designers love to design clothes that make people smile.
Lazy Oaf keep its
brand exciting by teaming up with some of their favourite people for exclusive
collaborations such as "Casper" (the friendly Ghost with
Dreamworks), "Looney Tunes" with Warner Bros, "The Batman
collection" with DC Comics, and the "Underground Creeper shoes"!
Lazy Oaf Online Details:
Website: www.lazyoaf.com
Email:
info@lazyoaf.com
Tel: 020
7354 8666
Lazy Oaf Store
Details:
Address: 2
Ganton Street, London, W1F 7QL
Tel: 020
7287 2060
Email:
shop@lazyoaf.com