Sonos' first European concept store has
been designed to replicate the home environment and showcase how Sonos
fits seamlessly into any home environment.
Inspired by
Sonos’ flagship store in New York, it features state-of-the-art Listening Rooms
– two acoustically-tuned, house-shaped structures designed to emulate a real
multi-room home listening space. Guests will be able to stream their personal
music to one or both rooms and create their own, unique sonic adventures.
In keeping with
Sonos’ meticulous attention to detail, the sonic and visual elements of the
London concept store are tied to the city’s own artistic culture and have been
inter-related from the outset, designed to complement the listening experience.
Vibrant textures that improve the overall acoustics, custom bevelled glass
walls to reduce bounce, hand-woven rugs and bespoke bookshelves, have all been
carefully installed to help improve the sound.
Every space
within the store had been sonically tuned by Sonos sound engineers, overseen by
Sonos Sound Experience Leader, Giles Martin. This includes the store’s
custom-built Listening Rooms, the smallest, audiophile spaces in London.
With Sonos’
commitment to providing the ultimate home listening experience, it is only
fitting that the Listening Rooms have been designed to look and feel like the
ultimate home. For launch, Sonos worked with renowned, London-based artists
Camille Walala and Neil Raitt. Inspired by their experiences of using Sonos in
their own homes, each artist has taken a Listening Room and added their own
unique perspective, with bespoke signature prints that cover the walls and
ceilings.
And from next
year, Sonos will open up the Listening Rooms to further artists, providing them
with a canvas to express their creativity, creating an evolving environment to
discover and experience Sonos.
Through a personalised experience and superior service, the Sonos store will become the perfect destination for music fans to come together and celebrate listening to music out loud. Guests can discover the home sound system that best fits their life, choosing from Spotify, Apple Music and dozens of additional major streaming music services, as well as any combination of Sonos speakers and components including the new Sonos One, the first Sonos product with built-in voice control from Amazon’s Alexa.
The space will play host to an ongoing line-up of listening events, screenings, cultural talks and installations.
Through a personalised experience and superior service, the Sonos store will become the perfect destination for music fans to come together and celebrate listening to music out loud. Guests can discover the home sound system that best fits their life, choosing from Spotify, Apple Music and dozens of additional major streaming music services, as well as any combination of Sonos speakers and components including the new Sonos One, the first Sonos product with built-in voice control from Amazon’s Alexa.
The space will play host to an ongoing line-up of listening events, screenings, cultural talks and installations.
Link: Sonos'