In 1954, two Swedish gentlemen opened the lingerie store
"Fynd" in Alingsås. Shortly thereafter, the Lindex company of
Gothenburg was acquired, and this is the name then given in time to all the company’s
subsequent stores.
The Lindex Fashion Concept
The company's vision and what it strives for, in every decision made by
Lindex designers, is "a world class
fashion experience". World travels by their buyers and designers
merged with Swedish simplicity and freshness, makes Lindex's fashion and
accessories easy to wear in all occasions.
At Lindex, customers can find a vast range of versatile styles they can
choose as wardrobe essentials, underwear and elegant evening wear. Lindex
assortment covers several fashion concepts within the business areas of womens,
kids and lingerie. They always aim for the fashion to be easy to combine and
match with different garments, and always letting its customers express their
individuality and meeting their personal needs. "Mix and match, create
your own look – welcome to the fashion world of Lindex" is Lindex’s
moto.
Lindex Sustainability
At Lindex, a great importance on sustainability is placed in every stage
of their process – from initial design to recycling when the clothing is no
longer wearable. Lindex provides affordable fashion, while considering the
impact it has on the environment, using the earth’s resources wisely, and
treating its employees and factory workers respectfully and responsibly. Lindex
strives to be recognized as one of the most sustainable, open, and trusted
companies in the fashion industry. It seeks to drive change and to make a real
difference.
In order to treat the planet in a sustainable manner, Lindex believes
that every decision matters. From working with its suppliers on water-related
projects promoting responsible use and treatment, to include:
- timers
on store lighting to decrease the use of power;
- offering
customers the opportunity to recycle Lindex clothing and textiles in the
aim of closing the loop;
- demanding
that shipping companies use Clean Shipping methods;
- reducing
employee travel, using new techniques to hold meetings;
- increasing
the use of Organic and Better Cotton Initiative materials in our fabrics;
- delivering
inventory in space-efficient reusable boxes;
- bearing
sustainability in mind when designing new stores;
- recycling
waste at stores, warehouses, and offices;
- providing
customers with sustainable garment care instructions;
- powering
our warehouse with solar panels;
- minimizing
waste by maximizing the number of garments cut out of each piece of
fabric.
Lindex dedicates itself to sustainability in everything it does, and in
one of its leading and most well-founded sustainability commitments, it works
along with its customers to contribute in the fight against breast cancer.
Through various design collaborations and activities, both Lindex employees and
customers can help.
Other community-based projects include:
- Lindex's
involvement in the HER project to improve women’s health in Asia;
- Its
support of schools in Bangladesh that educate underprivileged children;
- and
its collaboration with WaterAid, which extends access to safe drinking
water and improving hygiene and sanitation in the poorest communities.
As designers, suppliers, manufacturers, and consumers, Lindex philosophy
is that "together we can make a
sustainable difference in the fashion industry”.
Lindex in London
Lindex opened
its first store in the fashion metropolis London at Westfield Stratford City
Shopping Centre, in spring 2015. Moreover, there is also a British distribution
office, and a British online Lindex shopping site.
The investment was an important step in
strengthening the Lindex brand internationally and a continuation of the
fashion chain’s international expansion. “This
is a great day in our history. We have longed to offer our affordable and
inspiring fashion in an exciting city like London, one of the world’s most
attractive shopping destinations”, said Ingvar Larsson, CEO at Lindex.
The store offers a modern shopping environment that
highlights the brand’s Scandinavian heritage through interior decoration and environment.
“We strive to offer a world-class fashion
experience, both in-store and online. This includes everything from interior
decoration and service level to the fashion we offer and how we present it.
Having a good store location along with an online store allows us to reach a
wide range of customers starting from day one” added Ingvar Larsson.
Address:
Tel: 0203 695 8260
The Lindex Fashion Concept
At Lindex, a great importance on sustainability is placed in every stage of their process – from initial design to recycling when the clothing is no longer wearable. Lindex provides affordable fashion, while considering the impact it has on the environment, using the earth’s resources wisely, and treating its employees and factory workers respectfully and responsibly. Lindex strives to be recognized as one of the most sustainable, open, and trusted companies in the fashion industry. It seeks to drive change and to make a real difference.
Lindex opened its first store in the fashion metropolis London at Westfield Stratford City Shopping Centre, in spring 2015. Moreover, there is also a British distribution office, and a British online Lindex shopping site.
