Grom, the authentic Italian gelateria, which
serves 100% natural gelato in an array of delicious flavours, has opened its
first UK shop on London's Piccadilly.
Grom has gained a cult
international following thanks to its daring and creative ‘Flavour of the
Month’ offering alongside an array of traditional favourites. There’s no need
to panic - the likes of stracciatella, fior di latte, and pistachio are all firmly
on the menu, alongside the ever-popular classic lemon sorbet.
Giving gelato a
good name, Grom is committed to making gelati free from artificial additives,
stabilisers, or thickeners. Grom’s traditional gelati, sorbets, and granite are
all-natural, using fruits grown on Mura Mura (the organic farm and development
centre in Italy) to create the bases.
For those keen to learn more,
these are then churned fresh each day in-store. The local nature of this
initial process helps to ensure that no matter where in the world the ultimate
product is sold, all Grom products are made with ingredients close to its Turin
home: whether that is the Piemontese spring water that goes into the fresh
sorbets and granite; or the Piemontese milk and cream from nearby dairies that
help create the gelati.
The new Piccadilly store is a
global first for the brand, spearheading fine design that expertly blends the
traditional hallmarks of the gelateria with modern flourishes, to serve as the
perfect backdrop to a shot of your cone or cup.
Address:
18 Piccadilly, London, W1J 0DF
Opening
Hours:
12:00 pm - 11:00 pm Monday –
Thursday
12:00 pm - 11:30 pm Friday –
Saturday
12:00 pm - 10:30 pm Sunday &
Public Holidays
Link: Grom