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Selfridges' Shakespeare reFASHIONed Campaign


Selfridges' Shakespeare reFASHIONed campaign hands the mic to bold and inspirational voices from the city with Shakespeare reCITED – a series of electrifying music and art performances from today’s most compelling acts, held in collaboration with cult contemporary brands. Culminating in a highly collectible line of limited edition merchandise, available instore and online Shakespeare reCITED pays homage to the master wordsmith in a brilliantly entertaining and unique fashion.

Novelist X New Future London
+ Special Guest DJ Grandmixxer & Friends - Thursday 11 August, 7-9pm, The ReFASHIONed Theatre on LG

Just as 400 years ago Shakespeare was a conduit for communication, discussing the themes and concerns of the day between the classes, grime MC Novelist (pictured) will explore how MCs and rappers are doing the same thing today. To close the evening, DJ Nov and DJ Grandmixxer will host a Boiler Room-style set.
Each attending guest will receive a limited-edition reCITED zine, created in collaboration with PLACES + FACES and editor, Hattie Collins. If you can’t make it, then you can tune in at 7pm on Thursday 11 August to watch the event live on Periscope and Snapchat (@selfridges) and shop the limited edition collection by New Future London in store and online.

Krept & Konan X Astrid Andersen
Hosted by Julie Adenuga from Apple Music’s Beats 1 - Thursday 1 September, 7-9pm, The ReFASHIONed Theatre on LG

Join south London hip-hop duo Krept & Konan in conversation with Apple Music's Beats 1 presenter Julie Adenuga, as they discuss their approach to making music and how it represents many of the themes found in the works of Shakespeare – albeit in a contemporary narrative. The evening will conclude with a unique performance from the duo and the chance to shop the limited-edition merchandise by British designer Astrid Andersen in collaboration with Krept and Konan.
Each attending guest will receive a limited-edition reCITED zine, created in collaboration with PLACES + FACES and editor, Hattie Collins. If you can’t make it, then you can tune in at 7pm on Thursday 1 September to watch the event live on Periscope and Snapchat (@selfridges) and shop the limited edition collection by Astrid Andersen in store and online.

LFW x reCITED: Little Simz x Caitlin Price SS17 Presentation & After-party - 
Saturday 17 September, 9-11pm, livestreamed event

22 year-old Little Simz will conclude Shakespeare reCITED. The night will be a joint celebration, as Caitlin Price celebrates LFW with a SS17 Presentation in the Designer Studio, followed by a Simz-assisted after-party. Inspired by the dramatic nature and intimate settings of classic Shakespeare plays such as Macbeth and Hamlet, Simz’ performance will be an engagingly eerie experience. Performing many of her key tracks acoustically – including the metaphor laden Dead Body, Wings, God Bless Mary and Interlude, on which she worked with Rihanna writer Bibi Bourelly, the evening will lend itself to Shakespeare in feel through interaction, engagement and conversation with the audience in an intimate, atmospheric setting
You can also tune in at 9pm on Saturday 17 September to watch the event live on Periscope and Snapchat (@selfridges) and shop the limited edition collection by Caitlin Price in store and online.