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Fashion Gem - DENHAM JEANS

Founded in Amsterdam in 2008, DENHAM was established by internationally respected jeanmaker Jason Denham. 

Denham cut his cloth in the workshop of Joe Casley-Hayford, a highly respected British fashion designer renowned for combining sartorialism and anarchy. After 8 years working within the denim industry, he set up his own denim consultancy Clinic+, before founding the internationally respected premium jeans brand Blue Blood.

At the beginning of 2008, after extensive travel around Europe, USA and Japan, Jason was left with the feeling that the world of denim was starting to lose some of its rightful excitement. It was this feeling that led to the formation of the DENHAM label in 2008 when he assembled a small team of passionate like-minded creatives and set up the brand’s Amsterdam studio.

“The DENHAM label is focused on balancing an intense commitment to progressive design against an equally obsessive respect for jeans craft tradition.” The design team strive to manifest a “jeanmaker” ethic of honest craftsmanship multiplied by fearless experimentation and invention not only in every jean they create, but in every garment in the line and every other aspect of the label. 

Jason Denham’s single-minded obsession with denim remains the primary inspiration for the brand. “Our customer is not going to settle for less than jaw dropping, mouth watering, gotta have pieces. The only way we know how to make them is to create our own unique balance of deep authenticity, inventive contemporary detailing and a distinctly modern attitude.”


Denham’s international design studio is located at 493 Prinsengracht in Amsterdam. It is directly adjacent to the first men’s store so the team is able to see customers engaging with their ideas everyday. The studio, showroom and head office functions are integrated throughout an old canal house loaded with history and atmosphere. The building’s 6 floors house the entire Denham operation including its Denim Development Office, Design Studio & Art Department, Marketing Studio, Denham Garment Library as well as its International Showrooms for mens and womens collections.

Denham’s collections can be found across the brand’s innovative Denham Retails Stores in many countries, including Netherlands, Belgium, Germany, UK, Japan and Australia, as well as in high profile wholesale accounts from the Bijenkorf in Amsterdam to Lane Crawford in Hong Kong to American Rag and Barney’s in the USA.

In the UK, Denham's collections can be exclusively found at the brand's ultra cool store at 32 Charlotte Road in trendy Shorditch, as well as in Liberty London (Great Marlborough street), Harvey Nichols Knightsbridge and Peter Jones (Sloane Square).

Prinsengracht 493 
1016HR Amsterdam The Netherlands +31(0)20 344 9122 

UK Outlets:

  • Denham store, 32 Charlotte Road, London, EC2A 3PB
    • Tel: 020 7684 1044
  • Liberty London, Great Marlborough Street, London, W1B 5AH
    • Tel: 020 7734 1234
  • Harvey Nichols, 109-125 Knightsbridge, SW1X 7RJ
    • Tel: 020 7235 5250 
  • Peter Jones, Sloane Square, London, SW1W 8EL
    • Tel: 020 7730 3434