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SmileyWorld got a Rock & Roll makeover for the AW15 fashion season, with an amazing new collection inspired by live music and fuses a unique urban street styling, with a selection of striking prints, detailed embellishments, with key pops of colours. 

The Rock & Roll styling includes red plaid, gold studs and soft leather, that pays homage to punk, creating a really interesting take and new direction from the brand which is responsible for creating the world’s first graphical emoticons. 

The new collection SmileyWorld by the iconic brand Smiley London can be found exclusively at the Smiley London store, Unit 18, Boxpark, 2-10 Bethnal Green Road, London, E1 6GY, UK, or online at

However, you need to hurry up, as this is a very unique and limited edition collection, and it is expected to sell out really fast.