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Selfridges Oxford Street London is the destination for discovering amazing design collaborations, exclusive product launches and unique pop-up spaces, this London Design Festival which runs from 19 – 27 September.
On the Lower Ground of our flagship store, you can enjoy a week full of extraordinary experiences by both iconic and cult up and coming design brands.


Stop by Alessi to discover Pulcina – the brand's new espresso coffee machine, created for coffee lovers and exclusive to Selfridges. 

Don't miss out:

24 – 26 September, 2pm – 6pm
Alessi will be demonstrating the Pulcina with complimentary illy coffee samplings throughout the week.

Aspinal of London X Être Cecile

This exciting collaboration blends the classic chic of Aspinal of London and the clever bold and witty aesthetic of Être Cecile. Set in Aspinal's exclusive pop up space on LG, the collection features the bold contrasting panels of colour in calf and rubberised leathers, soft printed nappa leather printed plaid and bold nineties- inspired graphics.

The Conran Shop

The Conran Shop has arrived at Selfridges filled with exclusive designs, beautiful gifts and sought- after home accessories. This is the go-to destination for design finds that blend British eclecticism with a polished aesthetic.


Darkroom's design goal is to provide a stimulating antidote to the generic and the bland whilst also recognising the basic desire for beauty and comfort. 

Don't miss out:

22 – 26 September, 9.30am – 5pm 
Enjoy Complimentary Shapes blanket monogramming  - personalise your shape-themed blanket with two hand-embroidered initials.


Haeckels is a natural fragrance and skincare Brand that represents exceptional craftsmanship, inspired by sustainable ingredients and a love for the heritage of coastal living.

Don't miss out:

21 September, 6.30pm – 8pm 
Join Haeckels founders Dom and Alex to experience an exclusive Haeckels cocktail , created especially for London Design Week, as they discuss the creative process behind their products.

Kvadrat/Raf Simons launch at Skandium 

Renowned for his innovative blending of colour and materials, Raf Simons brings a bold and fresh aesthetic to Kvadrat – one of Scandinavia’s most covetable homeware brands.

Don't miss out:

23 September, 6.30pm – 8.30pm
Join us for a panel discussion with Katrina Burroughs (Sunday Times ), Giles Kime (Homes &  Garden), Hannah Franklin ( Living etc.) and Lucio Longoni ( Skandium )  as we celebrate the collection launch. Please email to register your place.

Hay Mini Market

Celebrate Hay's first anniversary at Selfridges with its covetable selection of bright and bold designs for work and the home. From iconic geometric prints to chic gifts for your loved ones – the Hay Mini Market oozes Scandi-cool.

Don't miss out:

24 September, 6pm – 9pm
Join the Hay anniversary party in store with complimentary vodka cocktails and Scandi-themed canapés.

Canvas Home

Join Canvas Home to meet the founder Andrew Corrie and have a bowl glazed to your chosen design. Select the glaze colours and number of stripes with Canvas Home in –house artisan and then leave with your one of a kind accessory. Available 22 – 26 September, 4pm – 7pm. 

Tom Dixon

Discover Tom Dixon's latest and most covetable designs in store on LG and then head to The Old Selfridges Hotel on Orchard Street to enter MULTIPLEX – an immersive exhibition space that takes you inside the designer's creative mind.