Fashion Gem - HYPE.
Established in 2011, HYPE. began as a self-funded project, designing printed clothing and accessories. After winning a T-shirt printing competition, HYPE. had its first batch of stock, which sold out straight away, literally in a matter of hours. With the use of social networking, HYPE. quickly developed into something which could no longer be tamed from the single room it was created in.
Within Months, HYPE. started to evolve into one of UK’s most recognisable brands. Housing itself in the heart of the midlands taking on a new premises in Leicester, overlooking design, production and distribution in-house. The HYPE store opened in Boxpark, Shoreditch, London in the summer of 2013, and it can now also be found stocked in a number of stores worldwide, including Topman.
What started with a lighter inscribed: ‘Get Your Own Fucking Lighter’, and a simple script over a floral print T-shirt, has snowballed into what HYPE. is today.
With their bold prints, extravagant patterns and eye-catching designs, HYPE is clearly a force to be reckoned with when it comes to on trend streetwear.
