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Fashion News - British Luxury Brand GOAT opens on London's Regent Street

British Luxury Brand GOAT opens on London's Regent Street

British luxury brand GOAT has chosen London's Regent Street as the location of their first flagship store, bringing their understated luxury and refined sense of style to the capital’s premiere shopping destination.

GOAT began life as the cashmere range of choice for the fashion elite over ten years ago and now as they enter their second decade, the brand have developed into a full ready to wear collection that includes signature knits, dazzling dresses and classic outerwear. 

GOAT founder and designer Jane Lewis was the creative force behind the new store and her vision of creating an environment that echoes the GOAT philosophy of clean lines and quiet luxury permeates through every aspect of the store. The concept of the space is centered around a minimalistic simplicity with hand selected vintage furniture providing the perfect balance between the white interior and beautifully crafted luxury pieces.
This new flagship store on Regent Street marks a turning point for GOAT as it’s the first place to show the entire GOAT collection and concept in the same space, with excellent customer service and a keen attention to detail enhancing the overall retail experience.

GOAT’s pared down aesthetic has found a devoted and cult like following amongst the fashion elite as well as a discerning celebrity clientele including Gwyneth Paltrow, Victoria Beckham and the Duchess of Cambridge.